Attending a tradeshow exhibition can be a great way to showcase your business and get your products or services in front of a large audience that is actively seeking different business solutions.
Gone are the days of a plain and simple exhibition installation. With so much new interest, competition and buying power at stake, it’s integral to make sure that your trade show exhibition booth stands out among the crowd and considers upcoming trends.
Businesses have been utilizing trade shows as a traditional marketing avenue for decades. Even in this digital world, they have remained a profitable marketing strategy for corporate and local businesses.
Participating in business trade shows is beneficial for many reasons. Trade shows offer the opportunity to connect with a broad customer base, create brand awareness, establish authority, and build valuable relationships with other companies.
Owning a business today is challenging. You need to stay a step ahead of the competition, implement engaging marketing strategies that work and remain profitable while spending the necessary funds to make it all work.
Marketing your business’s products or services is crucial to ensuring that your target market discovers your offerings and understands your brand and its story.
So you have the best exhibition design ever and the trade fair is starting tomorrow. Are you prepared? Some exhibitors arrive and shoot from the hip, but it does help to be prepared.
Setting up a trade show requires a lot of planning and resources. This is not something you can simply map out for 5 minutes and throw together, but rather is a project that requires meticulous organizing, planning, and elbow grease to create and perfect.
Your trade show display is placed in a large room with potentially hundreds of different companies. They are all trying to grab the same consumers’ attention. Therefore, it becomes more fundamental than ever to have a display that is original and entices the clients to your booth. Grabbing the attention and interest of the consumer will be the difference between a pedestrian and a potential buyer.
If you’ve recently done an exhibit at a trade show, you would have had a booth designed to showcase your brand. A common sentiment expressed by many exhibitors is that their display didn’t draw as much attention as they had hoped or did not do well against their competitors. We’ve put together these three questions to ask yourself, in order to identify the effectiveness of your trade show booth.
Are Customers Attracted To Your Booth?
One of the main benefits of exhibiting a product or service at a trade show is increased visibility. You have the chance to showcase your brand to your specific target market, since trade shows are usually centred around a specific theme (e.g. bridal shows, car shows, health shows). Even in a small, targeted arena, you can still become a blur in the crowd if your design and layout is not eye-catching. A good design will use bold, clear fonts and attractive colours, making use of the allocated space wisely, both horizontally and vertically.
How Does It Weigh Up Against Your Competitors?
How well did your trade show booth design perform at your last exhibition? If you noticed more people drifting over to your competitors, something needs to change. A professionally designed, attractive booth will place you ahead of your competitors and give you added credibility in the market.
Don’t be afraid to invest in a cutting-edge design for your next trade show, as the results will prove to be well worth it. Remember that a trade show is a brilliant opportunity for branding and your display is your chance to make a memorable impression on customers, attracting new leads.
Is Your Booth Design Practical?
Aesthetics and practicality go hand-in-hand when it comes to trade show booth design, so be careful not to overlook this. Many exhibitors place too much focus on the appearance of their display and struggle with the dismantling and other logistics. Think carefully about how much electricity your booth will require and the complexity of cabling and assembling in your desired ensemble.
For the best advice and custom trade show booth design, speak to our team of professionals. Contact the Salient Design team today and we’ll help you create an impressive display for your next exhibition, taking into account your budget, space and brand.