Your trade show display is placed in a large room with potentially hundreds of different companies. They are all trying to grab the same consumers’ attention. Therefore, it becomes more fundamental than ever to have a display that is original and entices the clients to your booth. Grabbing the attention and interest of the consumer will be the difference between a pedestrian and a potential buyer.
If you’ve recently done an exhibit at a trade show, you would have had a booth designed to showcase your brand. A common sentiment expressed by many exhibitors is that their display didn’t draw as much attention as they had hoped or did not do well against their competitors. We’ve put together these three questions to ask yourself, in order to identify the effectiveness of your trade show booth.
Are Customers Attracted To Your Booth?
One of the main benefits of exhibiting a product or service at a trade show is increased visibility. You have the chance to showcase your brand to your specific target market, since trade shows are usually centred around a specific theme (e.g. bridal shows, car shows, health shows). Even in a small, targeted arena, you can still become a blur in the crowd if your design and layout is not eye-catching. A good design will use bold, clear fonts and attractive colours, making use of the allocated space wisely, both horizontally and vertically.
How Does It Weigh Up Against Your Competitors?
How well did your trade show booth design perform at your last exhibition? If you noticed more people drifting over to your competitors, something needs to change. A professionally designed, attractive booth will place you ahead of your competitors and give you added credibility in the market.
Don’t be afraid to invest in a cutting-edge design for your next trade show, as the results will prove to be well worth it. Remember that a trade show is a brilliant opportunity for branding and your display is your chance to make a memorable impression on customers, attracting new leads.
Is Your Booth Design Practical?
Aesthetics and practicality go hand-in-hand when it comes to trade show booth design, so be careful not to overlook this. Many exhibitors place too much focus on the appearance of their display and struggle with the dismantling and other logistics. Think carefully about how much electricity your booth will require and the complexity of cabling and assembling in your desired ensemble.
For the best advice and custom trade show booth design, speak to our team of professionals. Contact the Salient Design team today and we’ll help you create an impressive display for your next exhibition, taking into account your budget, space and brand.
With pandemic restrictions being uplifted around the world, businesses can breathe a sigh of relief. Many can partake in traditional marketing formats again, such as trade shows, exhibition design and media handouts. Combined with growing digital marketing efforts, businesses can feel secure in their spending and ROI (Return-On-Investment) at the end of this year, knowing they have truly connected with their audiences and converted leads.
Trade shows are the ideal business event designed to reach potential customers and grow your target market. It is a niche environment, generating interest, raising brand awareness and making sales. But trade shows can easily become cluttered, nonsensical and a missed marketing opportunity if done poorly. Below par trade show booth design and confusing messaging can lead to a waste of marketing funds. And we often see frustrated business owners trying to utilize these poorly made displays because they have already spent their marketing budget on them.
As a business owner, finding new and exciting ways to market your business successfully can be a daunting task. You know you want to connect with your consumers, successfully raise brand awareness, and make sales. And although there seems to be a big push to digital marketing, traditional efforts can still make an impact. One traditional format that still has a positive ROI (return-on-investment) is trade show displays in Toronto.
To Be or Not to Be… Social
As an exhibitor when it comes to marketing your next tradeshow there isn’t a better or faster way to announce your upcoming presence than social media. Done properly it is fast and efficient and can reach your intended public.
I have observed throughout the years that many clients at Trade Shows will walk down the aisle and shy away from looking at booths because they are afraid to be called over or be sold too. Here is a way to naturally engage your client.
If you build it, they will come… if it has the cool factor they will come
Have you ever stood in line at a booth because they had something fun and unique you wanted to do? I sure have many times. One of my favorites was a shooting range with a pellet gun, now that was one busy booth!
Sometimes it’s hard to compete with the major corporations and their vast pocketbooks, but not all that glitters is gold.
Far to often the consumer is enticed by the gadgetry and special effects of trade show exhibits, I know I have, but at the end of the day what do I remember? Usually, I remember they had a cool booth, which is ok if you’re selling booth design but not great if your selling company insurance.
Whether you are an experienced exhibitor or a novice looking to gain your footing in the trade show marketing world, trusting your smart marketer’s intuition is a great start. However, your smart marketer’s intuition will only carry you so far. Below, are tips for successfully navigating the pre-, in- and post-event stages of trade show planning, along with trade show marketing ideas to help prepare you for your next event.