Just as a well-designed booth can help attract visitors, a poorly designed exhibit can discourage visitors and ultimately negatively impact your brand. Here are 4 trade show display design fails you should avoid and what you should try to achieve instead.
When you visit a trade show or exhibition, there are always those booths that have instant appeal and quickly attract and hold your attention. This does not happen by accident, and it is not just about the aesthetics, the latest trend, or the innovative use of technology (even though this is often useful).
Trade shows are the ideal business event designed to reach potential customers and grow your target market. It is a niche environment, generating interest, raising brand awareness and making sales. But trade shows can easily become cluttered, nonsensical and a missed marketing opportunity if done poorly. Below par trade show booth design and confusing messaging can lead to a waste of marketing funds. And we often see frustrated business owners trying to utilize these poorly made displays because they have already spent their marketing budget on them.