Tired of being just another face in the crowd at a noisy trade show? Have you ever considered taking your brand experience beyond the confines of a traditional booth?
We know you’re passionate about getting your brand noticed. What if you could create a buzz-worthy experience for your target audience? That’s the magic of exhibition installations!
The Problem with Traditional Booths
Remember when you spent time, elbow-to-elbow with a dozen other vendors at a trade show? Yeah, it’s not exactly memorable. Engaging with trade show attendees can be quite a challenge as they flock to the most eye-catching booths.
A recent study found that 74% of consumers indicated that interactions with well-branded booths increased the likelihood of purchasing the promoted product. Exhibition installations let us break free from the pack and create something truly unique.
Measuring Success is More Than Just Leads
We get it, ROI (Return on Investment) is a big deal. Profit is about more than just immediate sales. A successful exhibition installation can foster long-term brand awareness and positive perception, leading to sustained growth and a loyal customer base.
A holistic approach to measuring the success of your trade show appearance provides valuable insight into an exhibition installation’s overall impact on your business.
Did your installation create a buzz?
Track brand awareness through social media mentions, press coverage, and positive word-of-mouth, contributing to a heightened brand profile.
Consider incorporating interactive elements or social media challenges to boost engagement and expand your audience.
- Get people talking with eye-catching images and trending hashtags.
- Run interactive challenges, encouraging participants to share their experiences—think photo contests or social media scavenger hunts!
Did your installation spark meaningful conversations?
Engaged attendees are more likely to remember your brand and become loyal customers. Train your team to be conversational and well-versed in your brand story.
Design your installation with interactive elements that invite exploration and discovery.
- Think product demos, virtual reality experiences, or even fun quizzes.
- To track your impact, monitor visitors’ average time at your installation and gather feedback through surveys or quick polls.
Did the installation communicate your brand values?
Make sure to speak your brand’s language when conveying your brand’s values and messaging.
- Use visuals, storytelling, and messaging that are consistent with your brand identity.
- Get insights during and after the event through surveys or conversations with attendees.
While Not the Sole Focus, Qualified Leads are Still Valuable
Sure, traditional trade shows offer the opportunity to gather a large pool of leads. However, exhibition installations allow for more targeted and engaged audience interaction. Creating a unique and memorable experience allows you to attract high-quality leads who are already predisposed to your brand.
Ready to break the booth mould? Salient Design specializes in creating compelling exhibition experiences that elicit conversation and sharing. Contact us today to discuss your vision and how we can help you achieve your marketing objectives.
Let’s create an exhibition installation that delivers a measurable ROI (and maybe even goes viral!).