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When planning your exhibition installation, it is important that you give due consideration to a number of factors that will enhance the creativity, attention to detail, and ultimate success of the exhibit.

Signing up to exhibit your company’s products and services at trade shows can be an expensive and time-consuming endeavour. Therefore, you want it to pay off as much as possible.

Exhibiting at trade shows can be powerful in attracting targeted clientele and showcasing your products and services in a personal and interactive manner. Even more so, it provides a fantastic opportunity to network and build contacts with your target market, so you can develop leads and build your client base going forward.

However, many companies make the mistake of jumping in without thinking it through and simply slapping something together at the last minute. Turning to a reputable trade show booth design company such as Salient Design & Exhibits can make a big difference.

Even with our help, the success of the trade show exhibit will be limited if careful thought does not go into its planning. As such, we thought it would be a good idea to look at some of the things that you should keep in mind when conceptualizing and planning a winning custom trade show exhibit.


Before you sign up to exhibit at a trade show, you should know exactly what it is that you’re trying to achieve. Is the goal simply to create brand awareness, or actively generate leads and network with members of your target market? Perhaps you want to showcase a new product that you’re particularly proud of or allow opportunities for members of the target market to interact with the product and get a feel for what it is that you’re offering.

Whatever these goals may be, whether they are one or more of the above, you need to clearly define them, as this will shape everything that you do going forward.

You also need to have established a clear and defined budget upfront so that you can have some indication of the design choices involved and avoid overspending. The sky is the limit when it comes to designing trade show exhibits, so it is important that you use a budget to prioritize the key design elements that will align with your goals and maximize the impact on your target audience.


Designing your trade show exhibit requires a significant amount of creativity and outside-the-box thinking if you are going to stand out and attract attention. Researching your target market and their preferences, as well as the types of trade show exhibitions that typically pop up within your sector, will go a long way toward helping you understand how your exhibit can attract the right kinds of clients and align with your objectives.

Creative brainstorming is an essential part of this process, wherein you will consider the visual impact and how the use of interactive elements could enhance the traditional trade show exhibition.

To guide this process and help you achieve the best possible results, working with experienced designers such as the team from Salient Design & Exhibits could go a long way to ensuring that you bring your vision to life. Working with a company like ours ensures that you get plenty of experience and understanding from a track record of successful trade show displays. We understand the market and how these types of events operate, so we can maximize the opportunity for you.

When conceptualizing the design, the audience, the budget, the goals, the design team, and your company’s branding positioning need to be brought together to create a cohesive display. Brand identity is critical at this stage, and so brand colours, logos, and key messaging need to be a key part of how the designs are conceptualized. Reinforcing brand recognition and leaving a lasting impression are critical aspects of successful trade show exhibits.

As part of your design planning, consider not only the visual elements but also the activities that will engage your target audience. This could include product demonstrations and product samples, touch screens, interactive displays, and even competitions that can play out and draw people to your stand.

The flow and layout of the trade show booth also need to be carefully considered to ensure that traffic flow is smooth and does not create bottlenecks that can limit visitor engagement. For this, you will need the insight of experts who understand how trade shows work and the psychology involved so that the journey of visitors through your exhibit from entry to exit can be impactful and free-flowing.

Ready to elevate your trade show presence? Trust Salient Design & Exhibits for expert exhibition installation.

Contact us today to plan your ideal exhibit!