Trade shows are the ideal business event designed to reach potential customers and grow your target market. It is a niche environment, generating interest, raising brand awareness and making sales. But trade shows can easily become cluttered, nonsensical and a missed marketing opportunity if done poorly. Below par trade show booth design and confusing messaging can lead to a waste of marketing funds. And we often see frustrated business owners trying to utilize these poorly made displays because they have already spent their marketing budget on them.
In this blog, we break down what makes rewarding displays. Using our advice as a checklist can help ensure you have future success at every trade show.
Be Your Brand
It’s not uncommon for businesses to miss their marketing brief, which translates to their displays. Sometimes businesses forget to inform their audience who they are, what they do and what sets their brand apart from other competitors. You are creating a brand experience for potential customers and they need to remember you. Your booth displays must be cohesive to your brand and have a good synergy to your overall business. It should be easily linked back to your brand.
Yes, well-designed booth displays will attract customers. But you can develop even further on this by ensuring customers are not just once-off sales. This can be achieved by making sure your booth is highlighted positively. Using video, giving away unique branded handouts and creating interactive brand experiences for your customers are just some of the ways you can be remembered.
You want potential customers to experience your brand in the way you envision them too, that can rely on all the human senses. Touching, smelling, tasting, seeing and hearing are important factors that can positively affect consumers purchasing decisions. If your booth feels too clinical, it may feel disjointed from who your brand is. If the lighting is too harsh or the music too loud, it can instantly turn potential customers off from making a purchase.
Booth displays should be engaging, informative and substantial. Choosing inferior quality displays can impact your business more than you realize. This is why we always encourage our clients to communicate their trade show expectations and goals. We want you to draw people in and convert each inquiry into a sale.
At Salient Designs, we understand your business needs and can deliver a booth design you can be proud of. Get in touch with us today to see how we can help you.