Far to often the consumer is enticed by the gadgetry and special effects of trade show exhibits, I know I have, but at the end of the day what do I remember? Usually, I remember they had a cool booth, which is ok if you’re selling booth design but not great if your selling company insurance.
Don’t get me wrong, a booth that has that kind of attraction can work if all the elements are in place like but you still can compete even without the special effects by having:
- Well trained staff, that can engage the public and confidently and competently walk them through your product or services.
- Letting the public see what under the hood, to see what you’re all about.
- Keeping the interest there while they are waiting to be looked after.
The above points work with all exhibits and will enable you to compete with the big boys.
Let’s look at this a bit more. A tried and true way to attract a public into your booth is to have a place to sit and relax, add free coffee and wi-fi, an attractive and informative brochure or a video playing in plain view you are suddenly engaging that person. Then add competent staff for further engagement and you have a recipe for success.