For a convenience store to be successful, it must provide a balance of utility, convenience and product availability to shoppers. This is not an easy task, as an excellent experience must be provided in a reduced space. If you want to increase the profits of your retail business, there is no doubt that one of the critical elements you should check is the design.
Because it's challenging to place your product offering and still provide a pleasant experience for your visitors, an excellent design team like Maxxit can become your best ally. There are different convenience store design strategies that you can consult with your designer to achieve satisfactory results.
Designing the Ideal Convenience Store
- Take advantage of the Front
It is crucial that you turn the front of your business into the hook that drives the customer in. If the authorities allow it, place an attractive sample of your products on the outside. Ask your designer to make a nice shelf for that purpose. If you can't use the outside, a large window is a powerful weapon. You can make a showcase decoration with attractive products that encourage passers-by to enter your store.
- Think Vertical
When designing reduced spaces, verticality helps maximize the usable area. Product placement at different levels will give you spatial amplitude. Also, a high and full shelf gives a feeling of abundance, and that increases the purchase intention. One trick that doesn't fail is to place a stunning design on the ceiling: this will make the buyer look up. By looking down, their tour through your products will be higher.
- People Uses to Go Right
Studies have shown that 90% of Americans turn right when entering a store. This makes the right wall and the left side of that first shelf the space with the highest potential sales of the store. Rely on your designer to make an impact. Also, make sure to distribute appropriately in that area products of high demand, profitability, and probability of impulse buying.
- Make a Path
The ideal is that the design of your store encourages customers to travel it completely. Knowing that most will go to the right, the challenge for the designer is to get the buyer not to return but to continue until the end. An excellent tactic is to place the high necessity products at the bottom of the location.
- A Good Lightning
Light plays an essential role in convenience store design. To create a cozy atmosphere that pleases your customers, take advantage of as much natural light as you can. If this is not possible, you should make a combination of light shades to highlight critical places in your store: shelves, specials, and payment areas are the main ones.
Are You Ready to Take Your Convenience Store to the Top?
It's time to take your business to the next level, and the Maxxit team is ready to support you. We are experts in convenience store design, and we are prepared to provide you with a simply spectacular layout. Also, all our proposals are 100% tailored, allowing your style and good taste to be the hallmark of your spaces. Contact us; we will be happy to assist you.