When you visit a trade show or exhibition, there are always those booths that have instant appeal and quickly attract and hold your attention. This does not happen by accident, and it is not just about the aesthetics, the latest trend, or the innovative use of technology (even though this is often useful).
To create an impact, the booth design must employ an understanding of the target audience’s psychology and then use various elements to influence their behaviour. Let’s look at some fundamental psychological principles you can consider when deciding on the design of your next booth.
Gaining Audience Attention
To gain attention, your stand needs to include elements that make it stand out from the others. This can be achieved, for example, by clever use of colours, high-quality graphics, creative constructions, and innovative lighting and technology.
Using Design Consistency
It is vital that all the different elements of your booth work well together, from the graphics to the décor and furniture. This cohesion of elements will create a comfortable space that is both inviting and memorable.
Pay attention to the little details, right down to the simple stuff like making sure all writing is in the same font or the use of colour is consistent with your branding colours. Consistency also builds trust as your audience feels comfortable about your brand and your products or services.
Getting Audience Engagement
Figure out how your display will encourage visitors to engage rather than walk by. For example, by including interactive screens, live demonstrations, and free samples. Find ways for them to engage with you on social media, like posting a photo or commenting on their experience at your booth and tagging you. Competitions and surveys can also be fun and provide a non-threatening way to gather potential clients’ contact details.
Creating a Comfortable Space
Traipsing around a trade show is tiring, so build some convenience features into your booth. For example, provide comfortable seating, snacks or water, and easy access to your stand. By creating a welcoming environment, people will likely spend a longer time at your booth, giving you further opportunities to engage and learn more about your products or services.
If this all sounds daunting, you can leave it to the professionals. Contact Salient Design & Exhibits today to learn about our complete trade show services. We offer innovative booth design, shipping, installation, electrical work, supervision, and even dismantling and storage.